Promoting your business, service, or products directly to the receivers’ mobile phones with promotional SMS is a low-cost, effective, and efficient marketing strategy. A significant marketing channel utilized mostly by B2C businesses to boost sales and keep customers happy is the employment of a promotional SMS gateway for business promotion.

Keeping clients aware of discounts, sales promotions, and offers via promotional bulk SMS messaging is a reliable and successful approach to boosting sales and sustaining customer contact. In order to increase marketing effectiveness, promotional and marketing SMS messages can be time-based, relevant to the recipient, delivered swiftly, and written in a way that is simple to read.

Customers can be alerted about discounts, specials, and special offers that may be of interest to them by receiving SMS promotional messages, which are a cost-effective approach to advertising businesses of all kinds.

Promotional SMS Price in Bangladesh

*Masking Registration Time: 7 Working Days

Additional Benefit of Promotional SMS:

• Profitable from a financial perspective.
• Increases promotional campaigns.
• Enhance brand exposure.
• Strengthens interactions with clients.
• Promotes customer engagement and loyalty.

Requirement of Promotional SMS:

• Copy of valid National ID/Passport/Driving License of the Signatory.
• There can only be local SMS traffic. Trafficking across international borders is illegal and forbidden.
• Promotional SMS  must be sent in the “Bangla” language.
• The terms and conditions form must be completed, signed, and sent with the necessary paperwork.
• A copy of a current trade license, BIN, TIN, government authorization, ministry authorization, gazette authorization, or UGC authorization (where applicable)

You May Also Need

• WhatsApp Marketing
• Email Marketing
• Mobile Number/Email Database

ORDER NOW:

01854136208

Promotional SMS in Bangladesh: A Powerful Marketing Tool for Businesses

Introduction:

In today’s digital age, businesses in Bangladesh are constantly searching for innovative and cost-effective ways to promote their products and services. One highly effective method that has gained significant popularity is promotional SMS (Short Message Service). This article explores the benefits and best practices of using promotional SMS in Bangladesh to enhance brand visibility, increase customer engagement, and drive business growth.

1. Understanding Promotional SMS:

Promotional SMS is a form of mobile marketing where businesses send promotional messages to a large number of recipients simultaneously. These messages typically contain information about discounts, offers, new products, or upcoming events. With a staggering number of mobile phone users in Bangladesh, promotional SMS is an ideal medium to reach a vast audience quickly and efficiently.

2. The Benefits of Promotional SMS in Bangladesh:

2.1 Wide Reach: With over 165 million mobile subscribers in Bangladesh, promotional SMS provides businesses with an extensive reach. It allows companies to communicate directly with potential customers and target specific demographics based on their preferences and interests.

2.2 Cost-effective: Compared to traditional advertising methods, promotional SMS in Bangladesh offers a highly cost-effective solution. Sending SMS messages is relatively inexpensive, making it an attractive option for businesses with limited marketing budgets.

2.3 Instant Delivery: Promotional SMS ensures instant message delivery to recipients’ mobile phones. Studies have shown that SMS has a significantly higher open rate compared to emails, making it an effective tool for time-sensitive promotions or urgent updates.

2.4 Increased Customer Engagement: SMS messages have a higher likelihood of being read and acted upon promptly. By providing compelling offers or exclusive discounts, businesses can engage customers and motivate them to take immediate action, such as making a purchase or visiting a physical store.

3. Best Practices for Promotional SMS in Bangladesh:

3.1 Obtain Consent: Before sending promotional SMS, it is essential to have the recipients’ consent. Businesses must adhere to legal and ethical guidelines by obtaining explicit permission from customers to send them promotional messages.

3.2 Segment Your Audience: Tailoring messages to specific customer segments based on their preferences, demographics, or past purchase behavior increases the chances of conversion. Segmentation allows businesses to send relevant and personalized content to each group, boosting engagement and response rates.

3.3 Clear and Concise Messages: Due to the limited character count in SMS, it is crucial to convey the message clearly and concisely. Use simple language, avoid jargon, and focus on the most important information to capture the recipients’ attention effectively.

3.4 Timing and Frequency: Timing plays a vital role in the success of promotional SMS campaigns. Send messages during appropriate hours to ensure recipients are more likely to read and act upon them. Additionally, be mindful of not overwhelming recipients with excessive messages, as it may lead to annoyance and unsubscribing.

3.5 Tracking and Analysis: Utilize analytics tools to track the performance of your promotional SMS campaigns. Monitor open rates, click-through rates, and conversion rates to evaluate the effectiveness of your messages. Analyzing data helps refine future campaigns and improve ROI.

Conclusion:

Promotional SMS in Bangladesh offers businesses a cost-effective, instant, and highly targeted marketing tool. By leveraging the vast mobile phone user base and following best practices, companies can enhance their brand visibility, engage customers, and drive business growth. However, it is essential to maintain respect for recipients’ privacy, obtain consent, and provide value through relevant and well-timed messages. With strategic implementation, promotional SMS can become a valuable asset in the marketing arsenal of businesses in Bangladesh.